How does your media product represent particular social groups?
For my magazine I have chosen a specific target audience who will listen to the music style that is rock and alternative. They would however also listen to lesser known bands and might also dabble in chart music. I have targeted a generation/age group are also particularly keen in attending music festivals, concerts and socialising with their friends about the latest tours and music. I have also featured well known bands in my magazine that fit this description such as Royal Blood, 5 Seconds of Summer, Green Day and Paramore. As my target audience will love this type of music and have artists that they can relate to. On the other hand i also decided to promote newer bands that aren't as famous in the hope that it will spark interest in my target audience. On my front cover i have mentioned this via the band "Blackout", i did this to add something new and fresh to the target audiences music scene whilst also sticking to the roots of the bands they already are familiar with and know and love. As mentioned beforehand i have done this to persuade them to listen to new artists and intrigue.
Seeing as my social group are festival goers, reasonably wealthy, but they won't be too wealthy as it includes younger 20 year olds and so many will be students. They will most likely not have much spare time so i have only included some cover lines on my front cover, not too many. I have done this so to show the articles that are the main attractions and the detail in the magazine. I have also only included cover lines i think will spark most interest within the target audience i have specified. The front cover is also particularly clutter free, as with a younger target audience they will get bored of having to read too much on a page. And the less items on the front cover the better as it will be more attention grabbing and only show key articles. The font style is also simple, yet effective, with it being a taller, skinny font to reflect the lives of my target audience. The fact that it's simple much like student living on the other hand is packed full of quality-and valid learning. (about new bands and interesting music). My magazine is also relatively cheap, but still more expensive than some, (£2.75). I have set this price so to reflect that it isn't a cheap magazine, and will be worth buying, you aren't buying rubbish, it will be filled with worthwhile interesting articles intended for my target audience.
I have used the same colour scheme throughout my front cover, double page spread and contents page. So to create a unique style and because i thought it was eye catching without being to obtuse and would appeal to my target audience. I also have a signature layout and style, i did this because my target audience are of a certain group that they will want substance to their articles but not too much text. That is why i have done my double page spread with half the page being an image- so to be eye-catching and then the other side all writing, so there is some but not too much. Similarly for my contents page i have included as many new and interesting artists and articles as possible. So for there to be variety but also something familiar for my target audience.
The main characteristic of my target audience are that they go to festivals and that they like alternative music. I decided to target both of these qualities so there would be something for either option. I think this is a good idea as it offers variety, but also something new and interesting. It might encourage fans of alternative music to go to some festivals or vice versa.
The images that i have used to attract my social group to my magazine are relevant to the genre that i am trying to sell to. They are eye-catching enough and interesting enough to draw a reader in. The reason being, black and white images aren't often used on front covers so this makes it unique and a selling point. The images i have used are to promote new bands/artists. The main image invites potential and existing readers to buy my magazine as they can get information they wouldn't get elsewhere. This is also offering something new and fresh to "Myth". All the models i have used look the part as i styled them around a bad called "Royal Blood" who are of the genre of music i am appealing to. They also convey the messages i want them to and they match the article. They look original as it goes against a convention to not have them facing the camera- i did this to show an edge to the world of alternative music, also to show that they are something different that hasn't been seen before. I hope they give the magazine quality and appeal to target audience.
In conclusion i have spent a great deal thinking about how my magazine will appeal and represent my intended target audience. I have shown this through; magazine analysis, and being able to identify the conventions of certain magazine types. For example by not having bright colours such as pink and blue so to not make it too girly and "teen". Also through colour scheme. By choosing white, yellow, red and black adds maturity but interest as well. The pops of colour add something. As well as my use of images aforementioned. My lifestyle questionnaire helped to define exactly what my target audience expect/want from a magazine and i have done my best to 'tick all of the boxes' and to correctly represent them in my magazine.
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