Intended target audience and a lifestyle profile of my imaginary entity.

Intended target audience and a lifestyle profile of my imaginary entity.

Intended Target Audience: Female/Male
into alternative and/or rock music
educated- students
festival goer
buys CD's/ goes to old cd stores

20's-30's

Fashionable 
I have chosen to make my music magazine a rock/alternative music magazine. I have chosen this because I think that rock is the easiest one for me to do as there are many rock magazines that i can take inspiration from as this is also the type of music that i enjoy. Rock and Alternative is also very popular and current so in choosing this genre i will be able to entice a wider target audience. My target Audience is also particularly broad but also a niche as it will be for people who enjoy this type of music and thrive to know of the best upcoming alternative bands. 

Lifestyle profile of my imaginary entity: 
They might look like somebody who we would all love to be friends with.  A  subculture of men and women who would typically be in their 20's and 30's, they would value independent thinking, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. The type of person that perhaps might reject the culturally-ignorant attitudes of mainstream consumers, and are often be seen scouring the local charity shop for "vintage" necessities. The type of person who can make anything look cool, even if they were wearing a tartan cardigan and a tea-cosy on their head. Picture this the well known "hipster" sorting through racks of old vinyl whilst the sound of Joy Division blasts through the overhead speakers of a well known cd shop, or perhaps the type of person who can be seen sipping a chai green latte whilst reading the latest sci-fi novel outside of an independently named café. The type of person to watch all three 3 and  half hours Lord of the Rings films in one sitting. This is the type of person to read my magazine, whilst riding the tube on the way to an underground gig of a band with a name no one has heard of, and the sound of indie rock bouncing out their headphones. That's who will read Myth Magazine.